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Yellowstone Series: Official Fragrance of Paramount Network's Hit Series
Experience the essence of the West with the Yellowstone Series fragrance. Proudly made in the USA, this unisex scent is perfect for the rugged outdoorsman.
Ride for the Brand Eau de Cologne
"Ride for the Brand" is an eau de cologne inspired by Rip Wheeler. Ideal for rough and tough individuals, this fragrance is perfect for those who enjoy a shot of bourbon before heading home to waiting arms.
Vibrant, Smoky & Rugged Scents
"Ride for the Brand" features notes of raw bergamot, crisp clary sage, smoked whiskey, charred vanilla, and rough-cut tobacco. This handcrafted men’s fragrance provides a strong, lasting, and masculine scent all day long.
Find Your Perfect Scent
From the Yellowstone and Cowboy collections to Outlaw and Leather, Tru Western offers a wide range of men’s fragrances that are authentically crafted and of high quality.
Tru Western: Since 1969
Tru Western was established in 1969 and built on handshake agreements and a commitment to quality. Each fragrance is authentically crafted, ensuring you feel great about your choice.